Etsy 101: Sell Your Crafts on Etsy, the DIY Marketplace for Handmade, Vintage and Crafting Supplies
Format: PDF / Kindle (mobi) / ePub
Step away from the craft fair. Set up shop on Etsy, the world market for art, design and home decor!
For artists, crafters, designers, and vintage resellers, it's a revolution. Never before has it been so easy to open a storefront that will reach millions of paying customers--with no up-front investment--online, in an afternoon!
Discover the new twist on good old-fashioned word-of-mouth advertising made possible online, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required.
With tips to work smarter, you'll have more time to spend doing what you love: creating, finding new treasures, and belonging to a community of like-minded, independent artisans.
-- Read easy-to-follow guides for registering on Etsy.com and selling your handmade items, vintage finds, or crafting supplies.
-- See how to describe and photograph your items like a consummate professional.
-- Get tax deductions for your home studio or office, and travel expenses.
-- License your designs to extend your reach and earn more.
-- Automate your administrative chores with Etsy apps.
-- Learn to use keywords to drive visitors to your Etsy shop.
-- Generate word of mouth and "free" advertising, and see why paid advertising is usually a waste of money.
-- Take your business to the next level by attracting wholesalers and retailers.
HOW WE GOT HERE
THE GENIUS OF ETSY
WHAT'S ALLOWED ON ETSY
PROHIBITED ON ETSY
SELLER PROFILE: INEDIBLE JEWELRY
REGISTER AND SHOP AT ETSY
Your Etsy avatar.
DRAW YOUR PRIVACY BOUNDARIES
SET YOUR REACH WITH 'REGION PREFERENCE'
GO ON A SHOPPING SPREE
Let's buy something.
ADDING ITEMS TO YOUR CART
Add Order Details.
PAYMENT AND SHIPPING VIA PAYPAL
Checks, money orders and other payment methods.
Submit your order.
ETSY CONVERSATIONS (CONVOS)
ETSY REGRETS? KISS AND MAKE UP
DELETION OF INAPPROPRIATE FEEDBACK
COUPON AND DISCOUNT CODES
SHIPPING TO A FOREIGN COUNTRY
Shipping to multiple locations.
REPORTING NONDELIVERY OF AN ORDER
REPORT A PROBLEM WITH AN ITEM YOU RECEIVED
FLAGGING INAPPROPRIATE LISTINGS
REVISING YOUR ACCOUNT INFORMATION
SELLER PROFILE: WOOLY BABY
OPEN FOR BUSINESS!
IDENTIFY YOURSELF ON ETSY
WHAT'S IN A NAME?
PRIVACY AND USING YOUR REAL NAME
Changing your Etsy avatar
Message to Buyers
BEEF UP YOUR PROFILE
ADD A BANNER TO YOUR SHOP
TWEAK YOUR SHOP TITLE
STATE YOUR SHOP POLICIES
OTHER POLICY DETAILS TO CONSIDER
EXAMPLE OF A GOOD SHOP POLICY
PRICING YOUR ITEMS
Average market price.
FIGURE YOUR COSTS LIKE A PRO
DON'T BE CHEAP, YOU'RE WORTH IT
Account > Currently For Sale. Click Edit, make your revision, proceed to “Step 5,” and click Finish.) You can use both upper-case and lower-case letters in your item titles. 5. Provide a description (and more). Here you’ll explain how you crafted the item, its materials, features, and the size or color. Your item description can be more than a list of facts. It can be a tale of how and why you created it. Try telling a story—how you learned to craft, the technique you used with the piece, who
it by taking great photographs. Would you spend much money on something if you weren’t sure what it looked like? Of course not. So, if you don’t provide four or five excellent illustrations of your item, shoppers may wonder whether you really have the item in stock, how professional it is, or if you’re hiding some horrible defect. If you don’t already use a digital camera, now is the time to get one and learn to use it. Popular cameras such as the Sony Cyber-Shot, priced at about $100, have all
Etsy apps: Most of them are provided by an independent developer, not Etsy itself. So Etsy doesn’t guarantee that these apps work as advertised. Another possibility is that Etsy will update its system design, throwing one or more of these apps out of whack, at least temporarily. This is just a sampling of the dozens of Etsy apps available. An updated list is available at Etsy.com/apps/shop_tools. With those caveats in mind, here are some of the more popular: Betsi. A listing-management and
that’s free! I would try Search Ads again if Etsy allowed us to specify our own keywords, or they added a pay-per-click system instead of the impression system used now. But word of mouth is more effective, it seems. Paid advertising is not a worthwhile investment for most crafters. PROTECT YOUR WORK AND MAKE IT LEGAL Artists, especially those who are starting out, have lots of questions about how to protect their work, how to obey and enforce copyright law and intellectual property. For
art or otherwise make money by using copyrighted work,” says Sarah Feingold, Etsy’s in-house attorney. If the matter went to court, and the sale of such material wasn’t for a recognized nonprofit purpose, the “fan art” creator might be liable for damages, she says. A simple rule bears repeating: If you’re in doubt as to whether you have permission to use someone else’s imagery, character, or brand, ask. Likewise, some crafters assume that any materials can be freely upcycled, regardless of