All the Tea in China: How to Buy, Sell, and Make Money on the Mainland
Format: PDF / Kindle (mobi) / ePub
Is China a threat to America’s economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build value, and make money. All the Tea in China demonstrates America’s overwhelming competitive advantage over China in the global economy. And it highlights the many market opportunities for companies of all sizes, in all sectors. China is far and away the fastest growing market for U.S. goods and services in the world.
Despite the good news, China remains one of the most challenging operating environments, and it’s easy to make costly mistakes. Haft demonstrates how to avoid the pitfalls, providing an industry-by-industry guide to buying from, selling to, and competing with the Chinese.
The book is also filled with funny stories of Haft’s hard-won lessons as a China business pioneer. It’s the most engaging, useful book yet on this important subject.
posture. When you embark on an import program, you are managing working capital in motion. The BUYING FROM CHINA 89 longer your supply chain, the costlier the ﬁnal delivered cost—and the greater the chance for disruption. So there are advantages to using an intermediary. However, there are some drawbacks, as well. The number of China middlemen has ballooned over recent years. A simple Internet search for “China sourcing” will reveal hundreds. Unfortunately, these ﬁrms vary widely, and many
percent; and so on. These 112 ALL THE TEA IN CHINA are staggering ﬁgures, and ones you don’t hear about in the media or on the political stump. So even though China is—slowly—learning how to make goods that are more sophisticated than clothes, toys, and housewares, America is quickly climbing the value chain in what it can export to China. The United States is increasingly becoming a top source for many of the goods and services that the Chinese consume: premium foods, modern conveniences,
pajamas? While Mao himself may have scorned this turn from Dialectical Materialism to just plain materialism, Deng probably would have 114 ALL THE TEA IN CHINA approved. “To get rich is glorious,” he once said. Indeed, the shift marks a radical departure from the old. Simply apprehending the concept of brands and fashion is a leap of cultural cognition that many emerging markets have yet to make. And American brands loom large on China’s cultural landscape. You see them everywhere. BARRIERS
meantime, China presents the single largest market opportunity Detroit has ever seen. There’s already quite a large enterprise base to sell components into. China today, according to the China Association of Automobile Manufacturers, has 6,224 automotive enterprises: motor vehicle manufacturing (145), vehicle reﬁtting (536), motorcycle production (1,162), auto engine production (58), and auto parts manufacturing (4,323). These Chinese ﬁrms are importing goods from the United States in tremendous
and have risen with the tide. However, China’s efforts to cool its overheating real estate market will probably put a damper on construction equipment sales. Also, American ﬁrms will face tough competition from local ﬁrms, as well as from Japanese, Korean, and European manufacturers. The best opportunities for U.S. exports of construction equipment include: self-propelled bulldozers, angle dozers, graders, levelers, scrapers, mechanical shovels, excavators shovel loaders, tramping machines, and